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The online 129th Canton Fair has helped enterprises find new customers and expand overseas market. The effect is very good. The number of buyers` inquiries have increased significantly compared with last year Last year, we participated in the online fair sessions and got to grips with live broadcasts for the first time. Now we can operate it skillfully to find new buyers. Once the connection is established, more needs can be found and more cooperation can be created. Many of our customers were met at Canton Fair and then gradually developed into stable customers. Our experience is common for many exhibitors. As a leather bags of China`s foreign trade, the fair is a channel connecting China`s industrial chain and world demand. It has also built an excellent platform for commodity exhibition and business negotiation among global suppliers and buyers with bursting opportunity and blooming cooperation. For small and medium-sized enterprises, the role of the Canton Fair is even more significant. Over the past 64 years since it was launched in 1957, the Canton Fair has been upgraded from an export platform to an all-around platform to boost opening-up. It has also become a prominent platform to help foreign traders explore the domestic market and promote foreign trade enterprises to participate in the new development patterns in the country. By inviting a large number of domestic buyers, we also made it easier for overseas enterprises to explore the domestic market and enable us to find high-quality export products. This has played an important role in coordinating domestic and overseas resources and developing domestic and foreign markets.

The 129th China Import and Export Fair will be held online between April 15 and 24. Continuing to hold the 129th session online will consolidate the gains in the prevention and control of the COVID-19 epidemic, as well as social and economic development. The Fair will further play its role as a platform for all-round opening-up, and help maintain the smooth operation of the industrial and supply chains of foreign trade. The exhibition themes of this session are basically the same with the previous one. The National Pavilion will include 16 product categories in 50 sections while the International Pavilion 6 themes. All exhibition sections will start online displaying at the same time on April 15. Exhibitor and product display, trade matchmaking, cross-border e-commerce zones will be available to provide information, instant messaging, negotiation appointments and live-streaming marketing. To coordinate the progress made in poverty eradication and rural revitalization, the Fair will designate a special zone for companies from formerly poor areas, to introduce their products to international buyers. Following two successful online sessions, the Fair will further optimize the website to enhance services and convenience, improve user experience and facilitate buyer-supplier transaction. The 129th Canton Fair will continue to exempt exhibitors and the cross-border e-commerce platforms fees for participation to ease the difficulties of enterprises and cut their costs. Chinese and international companies are welcome to visit the 129th Canton Fair to share business opportunities and pursue common development.

Whether online or offline, the China Import and Export Fair, also known as the Canton Fair, has remained true to its original mission to serve foreign trade. The 128th CIEF, set to end on Saturday, has impressed participating companies from various sectors with its mature intelligent cloud platform, which combines multiple services including business matchmaking and online business talks while facilitating trade promotion. Making full use of the platform, businesses participating in the event have reaped a harvest of orders, cooperation intentions and purchase enquiries. As the COVID-19 outbreak is well under control in China and a series of policies have been rolled out to support foreign trade, the decline in exports of Chinese agricultural products has narrowed quarter-on-quarter. In the third quarter of this year, the export of agricultural products from China reported a slight 0.7 percent reduction. Thus agro-businesses are restoring confidence and have played a more active role in the 128th Canton Fair. Data from the China Chamber of Commerce of Import and Export of Foodstuffs, Native Produce and Animal By-products show that more than 1,600 exhibitors from the sectors of food, blankets, gardening devices, and fur, leather and feather products have made a presence at the 128th fair. They have prepared livestreaming plans, released the latest fashion trends and developed more new cost-effective products to meet market changes. Most of them have netted more gains than at the 127th fair, in terms of enquiries, intent orders and deals. According to some of the agricultural businesses, visits on the opening day of the 128th Canton Fair on Oct 15 alone outnumbered the 10- day total of the 127th session. Due to the pandemic, exhibitors are keener to develop new products to cope with market changes. For instance, a food corporation from Zhejiang province brought its new product lineup made using innovative production methods and package designs to the fair. They include sweet mijiu, or rice wine, made from fermented glutinous rice in which the sugars are transformed into alcohol by yeast; fresh huangjiu, or yellow wine, a type of iconic yellow millet liquor made from glutinous rice; and sparkling wine. Qingwang Group, a condiment company from Anhui province, has developed various salt series and other seasoning products. It has secured orders at the 128th Canton Fair. For exporters of home furniture and appliances, their traditional markets are in Europe and the United States. Affected by the pandemic, devices and equipment that can help complete office work at home are gaining popularity among buyers. Some of the suppliers of such products said their deliveries have been scheduled further out, to next April. Toymakers said that compared with those in the 127th session, they have received more enquires at the ongoing fair, mostly from Southeast Asia, South Africa and developing countries. However, the number of European buyers interested in China-made toys is also on the rise, they added. Facing market uncertainties from the pandemic, the businesses from the light industry greatly value their online sales platforms and participation in the cloud Canton Fair. Many of them have founded a team dedicated to their exhibition and promotion at the fair. Via picture displays, livstreaming and video broadcasts, the exhibitors have increased interactions with online visitors in a bid to secure every opportunity to win orders and expand overseas markets. One of the exhibitors said their company aired more than 500 livestreams during the 128th fair. The domestic market has turned out to be appealing to foreign trade businesses. Amid a sluggish international market, many export-oriented companies have turned their eyes to domestic consumption. While trying to maintain their overseas market shares, the traders are adapting their originally export-intended products to the needs of domestic buyers. Aware of such a demand from exhibitors, the fair organizers distinguished the foreign trade businesses intended for domestic sales by adding a tag on their online shops, saying their products will be available in China. The organizers have also published an online guide to the products to be sold in the domestic market, hoping to increase efficiency in business matchmaking. The move has helped many of the exhibitors receive enquiries and gain a foothold in the domestic market. The China Chamber of Commerce for Import and Export of Machinery and Electronic Products said its members made full use of services offered at the Canton Fair website, which helped them increase their efficiency in reaching deals. One of the businesses used virtual reality technology to present its exhibition hall and production facilities and livestreamed its automated production lines. Another company livestreamed in four versions, each set for different time and targeting potential buyers from America, Europe, the Asia-Pacific region and the Middle East, respectively. To date, providers of machinery and electronic products have received letters of intent from various countries, including Canada, the US, Brazil and Russia. Gotech, a manufacturer of small electric appliances based in Guangzhou, Guangdong province, secured orders worth some $500,000. Lutian, an agricultural machinery manufacturer, received more than 20 enquiries within three days during the fair, many of which expressed intentions to reach a deal. Fujian Yanan Power Group received nearly 60 visitors as of Tuesday, and more than 10 letters of intent were under negotiation. The fruitful fair has won wide acclamation from participating businesses for its upgraded services, including smoother online operations, real-time transfer of enquiry information to designated business representatives` smartphones and online business cards that enable exhibitors to obtain buyers` information more directly.

The seventh day of the seventh lunar month is Qixi, widely regarded as China's Valentine's Day. In ancient Prehistoric Times (1.7 million years ago - the 21st century BC), Chinese already worshipped stars. Niulang, referring to Altair and Zhinu, the Vega, on two sides of the Milky Way catched their eyes. As the two meet each other once a year, their reunion day was worshipped as a special day. In the Han Dynasty (202 BC - 220 AD), Zhinu the Vega was deified as a skillful weaver girl waving clouds, and at the same time patroness of females and kids. Hence, young girls prayed on 7th day of the 7th lunar month, considered as the birthday of Zhinu for skillful hands. By Song Dynasty (960 - 1279 AD), the custom of praying for ingenuity on 7th day of the 7th lunar month had been very popular and there were even specialized markets selling the stuff for the praying ceremony in the capital. The most popular origin and love story of Chinese Qixi Festival is about Zhinu, the Weaver Girl and Niulang, the Cowherd. Their love was banned by Zhinu`s parents and Niulang was exiled to the earth. One day, when Zhinu came down to the earth for a bathing, the two met each other. Zhinu then decided to stay on the earth without permission, got married with Niulang and gave birth to two lovely kids. But happy time did not last long. Zhinu`s mother, Xiwangmu, or known as Heavenly Queen Mother got to know it and sent heavenly soldiers to take Zhinu back by force. Seeing it, Niulang carried their two kids and chased in a hurry. When Niulang was getting more and more closer, the Heavenly Queen Mother hurled her hairpin to create a river, the Milky Way, between them. Sorrowfully, Niulang and Zhinu cried from the bottom of their hearts. This moved magpies and they flew over to form a bridge over the river for the two to meet in the center. The Heavenly Queen Mother was also moved and allowed Niulang and their kids to stay in the heaven. But the family can only reunite once a year on the 7th day of the 7th lunar month with the help of magpies.

We can reduce the chances of being infected or spreading COVID-19 by taking some simple precautions: Regularly and thoroughly clean your hands with an alcohol-based hand rub or wash them with soap and water. Why? Washing your hands with soap and water or using alcohol-based hand rub kills viruses that may be on your hands. Maintain at least 1 metre (3 feet) distance between yourself and others. Why? When someone coughs, sneezes, or speaks they spray small liquid droplets from their nose or mouth which may contain virus. If you are too close, you can breathe in the droplets, including the COVID-19 virus if the person has the disease. Avoid going to crowded places. Why? Where people come together in crowds, you are more likely to come into close contact with someone that has COVID-19 and it is more difficult to maintain physical distance of 1 metre (3 feet). Avoid touching eyes, nose and mouth. Why? Hands touch many surfaces and can pick up viruses. Once contaminated, hands can transfer the virus to your eyes, nose or mouth. From there, the virus can enter your body and infect you. Make sure you, and the people around you, follow good respiratory hygiene. This means covering your mouth and nose with your bent elbow or tissue when you cough or sneeze. Then dispose of the used tissue immediately and wash your hands. Why? Droplets spread virus. By following good respiratory hygiene, you protect the people around you from viruses such as cold, flu and COVID-19. Stay home and self-isolate even with minor symptoms such as cough, headache, mild fever, until you recover. Have someone bring you supplies. If you need to leave your house, wear a mask to avoid infecting others. Why? Avoiding contact with others will protect them from possible COVID-19 and other viruses. If you have a fever, cough and difficulty breathing, seek medical attention, but call by telephone in advance if possible and follow the directions of your local health authority. Why? National and local authorities will have the most up to date information on the situation in your area. Calling in advance will allow your health care provider to quickly direct you to the right health facility. This will also protect you and help prevent spread of viruses and other infections. Keep up to date on the latest information from trusted sources, such as WHO or your local and national health authorities. Why? Local and national authorities are best placed to advise on what people in your area should be doing to protect themselves. At this time, there are no specific vaccines or treatments for COVID-19. However, there are many ongoing clinical trials evaluating potential treatments. WHO will continue to provide updated information as soon as clinical findings become available.

The 127th Canton Fair has successfully came to a close digitally on June 24. Xu Bing, spokesperson of Canton Fair and Deputy Director General of China Foreign Trade Centre introduced the overall situation. Xu stated that the central government highly valued this session; President Xi paid attention and Premier Li attended the virtual opening ceremony and visited online booths in Beijing. Under the strong leadership of the Ministry of Commerce and Guangdong Provincial Government, with the great support of various departments of the central government, local commerce departments and Chinese embassies abroad, and concerted efforts of all the staff, the 127th Canton Fair has been carried out smoothly. Xu said that it was a brand new attempt and arduous task to host the Fair online, which required new content in a short period of time. Since early April, the organizers have shown a great sense of responsibility and fulfilled their duty in building a new platform, organizing exhibitors, marketing and services. They have demonstrated with their actions the Canton Fair spirit [true to the mission, brave for opening up, persistent and innovative". The first virtual Canton Fair broke the limit of time and space for Chinese and international companies to conduct trade cooperation, blazed a new path of international trade development and made great contributions to stablizing the fundamentals of foreign trade and investment. It showed the international community China`s resolution to expand opening up and safeguard the security of global supply and industrial chain, and China`s responsibility to respond to the pandemic and advance the multilateral trading system. Xu introduced that the Canton Fair virtual platform has operated smoothly. The five parts of Exhibitors and Exhibits, News and Events, Global Trade Matchmaking, Services, Cross-border E-commerce, have made up a grand show for exhibitors and buyers worldwide. New products and new technology attracted worldwide attention. A great number of world`s first and Canton Fair`s first have refreshed the world`s understanding of Made-in-China and Chinese brands. Nearly 26,000 domestic and overseas exhibitors uploaded numerous products in text, picture, video and 3D format, showing more smart, high-tech products and those with self marketing and self-owned IP and brands. The feast of products attracted global buyers to attend. Live streaming marketing was popular and widely participated. The live streaming room launched in this session broke the limit of time and space and enhanced interacting experience. Exhibitors eagerly took part: some devised individualized plans for different markets and staged dozens of live shows; some displayed product and company in VR and broadcasted their automatic production line. Some designed live streaming according to US, Europe, Asia Pacific and Middle East and Africa time zones and their client locations, to receive worldwide buyers. Online trade matchmaking was smart and efficient. Based on the demands of buyers, and exhibitor and exhibit information, digital technology has been leveraged in this Canton Fair to build a smart and efficient supplier and buyer matchmaking system. Overseas buyers can schedule negotiation appointment, initiate instant messaging or post sourcing request. Meanwhile, the trade negotiation environment of mutual trust of the physical exhibition has been duplicated to enhance both parties` trust and negotiating and sourcing efficiency, which was applauded by buyers. Various supporting activities were held during this session, including 24 Promotion on Cloud events for global buyers, 5 virtual signing ceremony of trade contracts, and 64 product launch activities by 58 leading enterprises of 20 trading delegations. Sourcing briefing event held for JD.com, Yeation and Suning.com provided a channel of domestic trade. Customs authorities staged policy information sharing to provide professional insight. The Canton Fair Product Design and Trade Promotion Center (PDC) organized 13 events, including virtual lectures and live streaming as well as 20 virtual fashion shows of 30 brands. The CF Awards launched a virtual exhibition hall for winning exhibitors to display products. Services were reshaped and integrated. 8 financial institutions of the Financial Services customized exclusive products with higher line of credit, lower settlement rate and more convenient financing channel. An online-offline integrated complaint handling model was built to ensure the protection of IPR. China`s 105 Cross-border E-commerce Comprehensive Pilot Zones displayed the vigor of cross-border e-commerce development. 6 cross-border e-commerce platforms linked to Canton Fair`s website received wide attention and visits. Result met expectations. Against the background of the spreading pandemic, greater risk of global economic downturn and severely battered global trade, the 127th Canton Fair attracted buyers from 217 countries and regions to register, a record high of buyer source, further optimizing global market mix. Many foreign trade enterprises showed their products, plants and prototypes in livestreaming, attracted worldwide visitors, received inquiries and sourcing requests and achieved good results. They said that this Canton Fair, a godsend for exhibitors in need of orders, helped them maintain old customers and know new ones and that they would follow up with buyers to strive for more trade outcomes. Companies were encouraged to sell export goods in the domestic market. To better serve the new pattern of mutually reinforcing domestic and international cycle, and to implement the State Council`s decision to enhance domestic sales of export goods, invitation of domestic buyers was greatly enhanced and registration and attendance of domestic buyer surged compared to the previous session. Xu mentioned that this Canton Fair has received worldwide press attention. Centered on innovative measures of the virtual exhibition, various media produced well-designed and multi-dimensional reports, creating a positive public opinion atmosphere. He looked forward to meeting everyone in the 128th Canton Fair.

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